in compare with cooked rice, they have only half of calories. We supply half-processed ingredients to every member restaurants every day so ‘take-out’ could be realized with our typical slow food.
Projected Market : The US restaurant service market.
Our current markets are Korea and Japan and we considered the US restaurent service market has a great potential and possibility
Korean automobiles were delayed for five years, and U.S. autos were granted broader access to the Koreanmarket. At the same time, the negotiators agreed to set aside disagreements over U.S. beef exports for the time being. The deal was supported by Ford Motor Company, as well as the United Auto Workers, both of which had previously opposed the agreement. Remarking on the UAW's support, an Obama
market, they used the strategy to make their customers to think about their menu as a haute cuisine. And also, many Naeng-myun providers who provide Naeng-myun in packet which is like ‘ramen’ already entered, however, we concluded they are targeting the Korean only. Therefore, we think that our product / service has competitive enough. We also believe that the potential value of Naeng-myun wi
= In 2011, the Korean noodle market size was approximately 2 trillion won that one person consumes about 84 noodles. As the popular tradition that noodle market grows when the economy is in a bad circumstance, the size of noodle market grew during 2008 through 2009. After some stagnation in 2010, the new demand is created by the advent of white noodle market in the latter half of the year 2011. E
as the city was ranked as city of the world best price from 2006 to 2008.
-‘Dosirak’ of 한국 야쿠르트 is peerless with cup ramen in Russia.
-They can eat conveniently everywhere.
Russia is freezing climate so a warm soup is match well.
-To suit Russian taste, ‘Dosirak’ has less hot taste than Korean ramen and has various taste. (pork / beef / chicken / mushroom / kimchi)
Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we wi
Market Environment
A. Macro-Environment Analysis
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as
Korean cattle association and the consumers criticized to Lotte Mart. Because the Tongkeun LA galbi's selling time was same as the time when the whole country fought with the foot-and-mouth disease.
But even if the association complained, Lotte Mart still continued the event. Finally, Lotte Mart sold prepared 250 Ton products after 4 days. And then when public's opposition grew, Lotte Mart quick
Marketing)
5.2-1 Customer Oriented Menu
The "Bulgogi Taco" could have been succeeded in USA because of localized menu. Bulgogi Taco used three bold flavors stand out in these dishes: caramelized kimchi, bulgogi and sriracha sauce. The favorite tacos include bulgogi pork and fried tofu served with a heap of shredded lettuce, toasted sesame seeds, cilantro and Korean soy vinaigrette. Chi’Lan
scale has increased 24.7% compared to the same period last year. By 2003 the U.S. oriental liquor import market 72.7% of the market is occupied by Japan and is almost monopolizing the market, South Korea 9.8%, China 4.9%, Taiwan 2.3% are showing market share.
Also traditional liquor, local corporations and most importers are located in California, more than 90% is consumed from Koreans.